Let languages shout out your business benefits

The Guardian rapporte:

English may dominate but businesses are finding that minority languages can give brands a competitive edge

In Europe, 55 million people, 10% of the EU’s population, speak a regional, minority or endangered language. (...)

A key role played by a minority language, Trainor says, is as a brand differentiator offering a competitive edge in a crowded market. (...)

Use of a minority language is particularly valuable in the food industry, allowing producers to highlight origin and quality. (...)

The Welsh government says there is a strong business case for use of the language and offers companies support to do so through its Business Wales initiative. (...)

And if sceptics in an overwhelmingly English-language market dismiss the business case for Irish as wishful thinking, they will be doing so in the face of hard evidence that it can be a multimillion-euro contributor to the economy (...)